|
The
books in the bundle.
'Elements
of Web Design : The Designer's Guide to a New Medium'
by Darcy Dinucci
Elements
of Web Design introduces traditional designers to the opportunities
and pitfalls of Web design. Assuming readers understand traditional
design issues but not the specific demands of the Web, this
book includes chapters on every step of assembling pages -
from pulling together a team with the appropriate skills,
to choosing the right design formats, to creating contracts
with clients to reflect the ever-changing nature of Web pages.
'Net
Results: Web Marketing that Works' by Rick E. Bruner
Net
Results brings together high-level strategies and hands-on
tactics to help companies drive Web site traffic and improve
sales through increased visibility with key online audiences.
Aimed
at intermediate and advanced Web marketers, the first half
of Net Results focuses on the fundamental strategies behind
successful online marketing. It describes six key ways companies
can successfully leverage the Internet to realize key business
objectives, and addresses the fundamentals of "getting your
site right" with in-depth discussions on content, functionality,
design and domain issues.
|