http://club.coolmaps.com
tomorrow's fusion today
Club Member Profiles:

Name: Robbie Bogue
Web address: http://www.marketingexcellence.com

go to marketingexcellence.com

Why did you get on the web?
I have run a sales and marketing consultancy for nearly 14 years. We work with entrepreneurial companies with sales between $1mm and $20mm to help them build revenue and distribution channels. I started using the web for market research going back about five years or so. One of our clients asked us to help them "do something" with the Internet. We stumbled through the project and within three months, recognized the sales potential of the Internet. We decided then and there to climb on and ride.

What services to do offer?
We offer consulting in revenue enhancement. Services range from the strategic stuff down to rolling up our sleeves and making sales calls on behalf of clients. We recruit, hire, train and motivate sales forces and fix those sales forces that are not meeting their objectives. But we are rapidly becoming e-marketers. We create and manage web sites for middle market companies, and we manage their electronic distribution channels. We have 58 sites.

What do you like most about the web?
The shear power. It is an opportunity to take niche markets nationally, and to configure professional firms to capitalize on the due diligence that takes place when a company needs to hire an outside professional.

What do you like least about the web?
The size. It is getting harder and harder to get clients in the top 10 of the search engines, and we are spending much more time at it.

What for you is the most useful web technology?
Our friends! We tell clients we are not computer "geeks." We are barely adequate in graphic design. And we certainly are not programmers. We are first and foremost, marketers and marketeers. So when we need to do something creative, we turn to our friends, such as the folks at coolmaps to help with design and execution.

go to sevylor.com

This site for Sevylor is a testimony to remote collaboration. coolmaps used RollOver on the home page and TextTree on the master border design, while Robbie and his staff loaded all the pix and text, including actions that flip the images to show front and back.

Why do you use Fusion?
We started with Fusion version 2 when ver 2 was just being released. We looked at Corel Web Suite and Frontpage, and I read all of the magazine reviews. We are not particularly MS fans, and Fusion got the best reviews at the time. We have been there ever since.

Your favorite web sites?

  • club.coolmaps.com
       my best source for web technology.
  • marketingexcellence.com
       the guy who runs this company is really cool and
       bitchin'.
  • suck.com
       not what it sounds, but cutting social commentary
       that changes daily.
  • windowsmedia.microsoft.com/radio/radio.asp
       I'm getting into listening to the radio on PC. I enjoy
       the live gospel-jazz feeds from New Orleans.
  • www.parkers-place.net/eye/song.htm
       brings out the Karaokie in me.
  • web-animator.com/html/linkexchange.html
       a neat source for making animated banners.
  • us.imdb.com/
       this is a movie review and database. I'm married to an
       actor -- what else can I say!

    Do you think the web will change the world?
    Duh!!!!

    What do you do for fun?
    Listen to jazz, produce jazz concerts and help foster kids to learn about jazz. I'm working on a web project for jazz education and as soon as it comes together, I'll let you know.

    Thank you Robbie!

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